Lydiard Turkeys is among the Great Taste winners of 2017
Great Taste, the world’s most coveted food awards, which celebrates the very best in food and drink, has announced the Great Taste stars of 2017. Out of over 12,300 products to be judged, Lydiard Turkeys near Swindon, Wiltshire was awarded a 2-star Great Taste award, which means judges dubbed it outstanding for its free range bronze Christmas turkey the judges said “ An excellent aroma and a good level of moisture when carving. A very Christmassy nose! Moist but not wet - texture but not tough. The dark meat has some gamey notes. Overall a good balance of texture, flavour and richness.
Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.
“ This is the second Great Taste Award we have won, it’s a great feeling to be recognised for all the hard work that goes into producing our turkeys – In 2015 we received a 1 star award and we were determined that we wanted to do better so we worked on our cooking instructions and it looks like it helped!” explains Lindsay Rumming co-owner of Lydiard Turkeys.
Lindsay is in charge of all the marketing for Lydiard Turkeys, which is a small but progressive high welfare Christmas turkey business. Husband Chris carries out the day to day care of the birds which roam in purposefully planted fruit orchards by day and roost in their airy straw barn by night. All processing is carefully carried out on the farm and customers can order online from 1st October and collect their turkey directly from the farm near Swindon or from a collection point near Bristol and Gloucester – Local delivery also available.
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is gin, biscuits, sausages or coffee being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.
There were 12,366 Great Taste entries this year and of those products, 165 have been awarded a 3-star, 1,011 received a 2-star and 3,171 were awarded a 1-star accolade. The panel of judges included; chef, food writer and author, Gill Meller, MasterChef judge and restaurant critic, Charles Campion, author and chef, Zoe Adjonyoh, baker, Tom Herbert, and food writer and baking columnist Martha Collison as well as food buyers from Fortnum & Mason, Selfridges, and Harvey Nichols. These esteemed palates have together tasted and re-judged the 3-star winners to finally agree on the 2017 Top 50 Foods, the Golden Fork Trophy winners and the 2017 Supreme Champion.
For more information: Lindsay Rumming: email@example.com
Great Taste Press Enquiries:
Amy Brice at Freshly Ground PR; email firstname.lastname@example.org or call +44 (0) 7717 893123.
What is Great Taste?
Great Taste is the largest and most trusted accreditation scheme for fine food and drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.
Since 1994 over 122,300 products have been assessed. This year 12,366 products were blind-tasted by panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.
What are Great Taste judges looking for?
They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste
EXQUISITE. WOW! TASTE THAT ★★ OUTSTANDING
How do they work?
Each team of three to four judges blind-tastes around 25 products per session, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website, which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well-established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars. Food or drink that is deemed worthy of Great Taste stars is also tasted by a team of arbitrators, who taste, confer and agree on the final award given. If judges feel that a product needs some adjustment, and is therefore not likely to receive an award, the food or drink gets a second chance on a referral table, where another team blind-tastes and deliberates. For a Great Taste 3-star award, the vast majority in the room - which can be as many as 30-40 experts - must agree that the food or drink delivers that indescribable ‘wow’ factor.
What should consumers look for?
The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.